InnovationMom Challenge

Hi, I'm Hedi,


Your Life& Leadership Coach for the New Era,


Speaker, Author, Mom

 and Lover of Life!

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 I'm driven by positive change and unleashing inner Rock'n'Roll stars across the globe. There is nothing in the world that makes me happier. Except maybe singing musical tunes while cooking Ayurvedic recipes, watching my daughter turning into a fabulous human being, inspecting peoples' shopping carts at the cashier, and a decent tea time (out). 


My Mission

I'm here to help you awaken to your potential and purpose, transform into the powerful being you are meant to be and create the life you wanna live. 
I know it's time and that you are the key. 
Are you with me? 

Violet and Peach Brushstroke Artists Inf

My innovating-forward-journey
  When I look at my life in retrospect, it feels like I have lived 4 lives. All necessary to become who I am today and to be able to give what I can. Here they are.


Born and raised as a Berlin girl with unshakable curiosity and drawn to the unknown, I experimented forward throughout my whole life. Music was my first love. After that, food and daily creations. My high school year? Far away, in South Africa, starting my addiction for changing perspectives.




Then diving deep into all (!) kinds of art forms:

Assisting artists like all-rounder Christoph Schlingensief, mega productions at the Salzburg Festival, or the Cape Town Opera House and campaigns of Germany’s most successful Popstar Herbert Grönemeyer. 


All the while studying musicology and media in Berlin and Seoul, failing with my first company RITA (Resonance In The Arts) and with convincing my professors to let me graduate with a Ph.D. based on creative and not quantitative research methods.




© Kay Herschelmann

"I can accept failure, but I can't accept not trying." 

Michael Jordan

Violet and Peach Brushstroke Artists Inf


Now, fate kicked in and I became part of the first Design Thinking generation in Germany.

T'was a decade of helping hundreds of incredible human beings to make innovation projects, aka, the impossible, possible. In all different industries. From SAP, Deutsche Bank, Henkel, Danfoss and Volkswagen, to the magazine DIE ZEIT and the Icelandic Opera House.

I was training students’ and executives’ innovation muscles as a lecturer at HPI's School of Design Thinking and Academy, and institutions like the Zurich University of the Arts, the University of Anhalt Dessau, and the Shiftschool Nuremberg. Partnering with the most amazing people to implement Schools of Design Thinking in Malaysia, China, and South Africa.


And I co-designed programs like the Professional Track at HPI and being the co-author of the HAUFE Design Thinking Pocket Guide (2017, Germany)

Of course, my love for music didn't vanish. So I organized the awarded Piano City Festival with 100 living room concerts over 1 weekend.

And I started with a very secret passion: Energy (Reiki) Healing.



"Authenticity is the daily practice of letting go of who we think we're supposed to be and embracing who we are."

Brenè Brown 


And now? 

My last shift happened when I became a mom. Conquering my identity crisis and rethinking and redesigning my life entirely. From big buzz city life to remote country and family life.

Byebye to outside expectations, and welcome to full-on creation.


After sharing my transformational experiences and methods with friends and the community, the response and demand were overwhelming.

So I decided to quit my career and help people like you succeed.


How? The essence and formula behind my coaching is the ©Transformation Code

(get your free masterclass here)


And through my premium products: The VIP Coaching and the TCE (©Transformation Code Experience) you can learn and apply it, too. So you awaken to your authentic power and purpose and create a life that totally fulfills you.


We are in a time of chaos and massive transformations. A time that couldn't be better to wake up to YOU ​​and step into your power. We need leaders who know how to successfully make transformation and innovation possible. And who know that we always start with ourselves if we want to create lasting positive changes.


I know your time is NOW. And that you are the key to your success.


Are you ready?

Schedule your free 1:1 Call today.

Click below.


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PS: My Education.

My most cherished teacher is life and people.
However, I know people are curious... So here is what I would call my "regular" education.
I studied Musicology and Media (Humboldt University Berlin and Ewha Woman's University Seoul), and wrote a Ph.D. thesis about innovating classical music concerts (which never passed the University Regulations because I used innovative methods) 
I hold certificates such as Design Thinking, Systemic Consulting of Organizations, Systemic Coaching, Resilience, Hypnosystemic Coaching, Yoga Teacher Training, Energy Healing, and Female Leadership. 
And I am always enrolled in online courses. Learning with all the wonderful high performance teachers at Mindvalley, with Marie Forleo, Tony Robbins, Brenden Burchard, Dr. Erin, Sunny Lenarduzzi, and many many more. I am grateful to all of you. You help me THRIVE!

Hedi's wit and creativity turn problems into challenges which you look
forward to.
Her view from the outside enables you to become an innovator yourself.

Malin Schulz
(Editor In Chief, DIE ZEIT)