Hi, I'm Hedi,

Awarded Change Expert | Coach | Speaker |

Author | Visionary | Mom | Lover of Life

My Mission

I help ambitious leaders and creatives unlock their full potential and design a life and business that truly fulfill them. This is change_licious: bold, intentional, and wildly exciting.

Together, we’ll unleash what’s already inside you and turn it into a thriving new reality.

Clarity: Define your purpose, values, and vision.

Cleansing: Release fears, limiting beliefs, and patterns holding you back.

Creation: Build boldly and limitlessly in our ever-changing world.

Let’s make your transformation unstoppable!

My Approach: Expertise + Life Experience

I hold certifications from over 15 institutions worldwide—from resilience training to hypnocoaching, and was part of Germany’s first generation of design thinkers. I specialize in female leadership and holistic transformation.

But my greatest teacher has been life itself.

Through navigating challenges, overcoming burnout, and redesigning my work-life balance, I’ve created a soul-aligned business and life that once felt impossible.

Today, I bring this unique blend of formal expertise and real-world experience to guide others in unlocking their full potential.

My holistic approach supports transformation on every level:

Strategic + Psychological: Gain clarity and direction for your goals.
Mental + Spiritual: Break through inner blocks and reconnect with your purpose.

Together, we work from the inside out, mastering self-leadership for a life and business fully aligned with your true self.

Ready to level up? Let's get to work.

My Journey of Innovation & Transformation

1983–2002: The Curious Explorer

Born and raised in Berlin, my curiosity led me from music and food to cross-cultural experiences, including a formative high school year in South Africa.

2002–2010: The Artist and Achiever

I immersed myself in art and culture—supporting visionary projects from Berlin to Cape Town, launching my first company, and organizing large-scale cultural events. But underneath, I was living in constant fight-or-flight mode, running on adrenaline and ignoring my health.

© Kay Herschelmann

2010–2018: The High-Performer’s Decade

I joined Germany’s pioneering Design Thinking generation, collaborating with Fortune 500s like SAP, Deutsche Bank, and Volkswagen. I taught innovation at leading universities and helped shape design thinking worldwide. Yet, despite external success, my life was imbalanced, leaving me disconnected from joy and connection.

Companies who enjoyed my expertise.

2018–Present: The BIG Transformation

Motherhood cracked me open, forcing a radical redesign of my life and identity. I moved from burnout to flow, from pressure to presence, discovering that we can design not just products or services — but ourselves.

I share these insights through books, workshops, TEDx talks, podcasts, and VIP coaching, empowering a growing community to live fully aligned, joyful lives.

Why Now?

We are in a time of massive transformation. Lasting change starts from within. When you heal and lead from your authentic self, you create ripples that transform everything around you.

Are you ready to step into your fullest potential?

Your time is now. The world is waiting for the best version of you.