Hi, I'm Hedi,


passionate online mindset, and innovation trainer, mompreneur,

 Germany's first generation Design Thinker,


My Mission

 I believe women and moms should be able to live to their full creative power and create their lives no matter what. I'm here to provide tools, strategies, and cheers to help you go all in and beyond.

Violet and Peach Brushstroke Artists Inf

 I'm driven by positive change and unleashing inner Rock'n'Roll stars across the globe. There is nothing in the world that makes me happier. Except maybe singing musical tunes while cooking Ayurvedic recipes, watching my daughter turning into a fabulous human being, inspecting peoples' shopping carts at the cashier, and a decent tea time (out). 


My innovating-forward-journey

  When I look at my life in retrospect, it feels like I have lived 4 lives. All necessary to become who I am today and to be able to give what I can. Here they are.


Born and raised as a Berlin girl with unshakable curiosity and drawn to the unknown, I experimented forward throughout my whole life. Music was my first love. After that, food and daily creations. My high school year? Far away, in South Africa, starting my addiction for changing perspectives.



"I believe in being an innovator." Walt Disney


Then diving deep into all (!) kinds of art forms:

Assisting artists like all-rounder Christoph Schlingensief, mega productions at the Salzburg Festival, or the Cape Town Opera House and campaigns of Germany’s most successful Popstar Herbert Grönemeyer. 


All the while studying musicology and media in Berlin and Seoul, failing with my first company RITA (Resonance In The Arts) and with convincing my professors to let me graduate with a Ph.D. based on creative and not quantitative research methods.




© Kay Herschelmann

"I can accept failure, but I can't accept not trying." 

Michael Jordan

Violet and Peach Brushstroke Artists Inf


Now, fate kicked in and I became part of the first Design Thinking generation in Germany.

T'was a decade of helping hundreds of incredible human beings to make innovation projects, aka, the impossible, possible. In all different industries. From SAP, Deutsche Bank, Henkel, Danfoss and Volkswagen, to the magazine DIE ZEIT and the Icelandic Opera House.

I was training students’ and executives’ innovation muscles as a lecturer at HPI's School of Design Thinking and Academy, and institutions like the Zurich University of the Arts, the University of Anhalt Dessau, and the Shiftschool Nuremberg. Partnering with the most amazing people to implement Schools of Design Thinking in Malaysia, China, and South Africa.


And co-designing programs like the Professional Track at HPI and being the co-author of the HAUFE Design Thinking Pocket Guide (2017, Germany)

Of course, my love for music didn't vanish. So I organized the awarded Piano City Festival with 100 living room concerts over 1 weekend.



"Authenticity is the daily practice of letting go of who we think we're supposed to be and embracing who we are."

Brenè Brown 


And now? 

My last shift happened when I became a mom (in 2018). Conquering my identity crisis and rethinking and redesigning my life entirely. From big buzz city life to remote country and family life. Byebye to outside expectations and welcome to full-on creation.


I decided it's time to live the new work attitude out loud, open my drawers, and SHARE all I've learned. So the YouTube channel Hedi's Innovationgym was born and set up literally over night. 


Plans to move ahead with my innovation business where put on hold after sharing my experiences and tools of becoming an InnovationMom, overcoming the biggest identity crisis ever, with friends. The response and demand were overwhelming that I decided to set up a hub for moms assisting in their change processes: The InnovationMom Academy.


Followed by another hint from the universe: Women asking for mentoring who needed help succeeding with their businesses. In a long term, holistic and female manner. And so The Pony Farm Society was born. 


 I don't know what the future will hold. But one thing I know for sure.

Life is full of magic and opportunity. Turning dreams into reality is possible any day. And the beauty of it: It's all in your power.

My Education.
My most cherished teacher is life and people.
However, I know people are curious about it. So here is what I would call my "regular" education.
I studied Musicology and Media (Humboldt University Berlin and Ewha Woman's University Seoul), and wrote a Ph.D. thesis about innovating classical music concerts (which never passed the University Regulations) 
I have certificates such as Design Thinking, Systemic Consulting of Organizations, Systemic Coaching, Resilience, Hypnosystemic Coaching, Yoga Teacher Training, Energy Healing, and Female Leadership. 
And I am always enrolled in online courses. Learning with all the wonderful teachers at Mindvalley, with Marie Forleo, Tony Robbins, Brenden Burchard, Dr. Erin, Sunny Lenarduzzi, and many many more.

Hedi's wit and creativity turn problems into challenges which you look

forward to.

Her view from the outside enables you to become an innovator yourself.

Malin Schulz

(Editor In Chief, DIE ZEIT)