High Achievement Has Become Our New Rock Bottom
- Hedi
- Jun 20
- 6 min read
By Hedi Schaefer

We've built a world where success destroys us.
The metrics tell a disturbing story. By 2025, a staggering 82% of employees will be at risk of burnout – not just tired, not just stressed, but clinically, dangerously burned out. This isn't a fringe problem affecting a few overworked executives. It's becoming the default state of our workforce.
Something fundamental has shifted in our relationship with achievement.
What we once celebrated as success – promotions, recognition, exceeding targets – has morphed into a strange new form of failure. A failure of sustainability. A failure of meaning. A failure to recognize the true cost of what we've been calling "high performance."
When Achievement Becomes Quicksand
The modern workplace has created a perfect storm. Technology eliminated boundaries between work and life. Economic pressures increased competition. Social media turned success into a performance.
The result? A culture that demands constant achievement while systematically undermining our ability to sustain it.
Consider this paradox: 88% of workers report being "very" or "extremely" engaged at work – while simultaneously reporting unprecedented levels of burnout. Even more telling, 44% of burned-out employees respond by becoming more engaged with work, not less.
This isn't resilience. It's a trauma response.
When achievement becomes our primary source of validation, we respond to burnout by doubling down on the very behaviors causing our distress. The harder we work to escape the quicksand, the faster we sink.
The Perfectionism Trap
What drives this cycle? For many high achievers, it's what psychologists call "perfectionistic concerns" – the constant worry about making mistakes, letting others down, or not measuring up to impossibly high standards.
This isn't just about having high standards. It's about tying your entire sense of worth to meeting those standards.
Research shows these perfectionistic concerns lead directly to stress, burnout, and potential health problems. The very trait that drives achievement becomes the trap that destroys us.
Behind the outward success of high performers often lies a quiet but persistent pressure to be perfect – an internal voice insisting that anything less than flawless is failure. This perfectionism creates a psychological treadmill where no achievement is ever enough.
We've created a system where the most driven people are the most vulnerable to collapse.
The Economics of Burnout
This isn't just a personal problem. It's an economic catastrophe.
The World Health Organization estimates that depression and anxiety – common companions of burnout – cost the global economy $1 trillion annually in lost productivity. Far from making us more productive, our achievement culture is making us much less so.
Consider the math: A high performer might deliver 150% output for a few years, then burn out completely and deliver 0% for months or years afterward. The net result is negative compared to sustainable performance at 90% over a decade.
Companies lose their best talent. Economies lose innovation. Families lose present partners and parents. Communities lose engaged citizens.
We all pay the price for this burnout economy.
The Generational Acceleration
What's particularly alarming is how this pattern accelerates with each generation. Gen Z and millennial workers now report peak burnout at just 25 years old – a full 17 years earlier than the average American who experiences peak burnout at 42.
This isn't because younger generations are "soft" or unprepared for hard work. It reflects real structural changes in our economy and workplace.
The gig economy, side hustles, and constant connectivity have created unprecedented pressure. One in three Americans now reports having a side hustle, further blurring the lines between work and personal life. Over 40% report that money worries negatively impact their mental health.
Each generation enters a more demanding achievement landscape than the last. Each generation burns out faster.
When Values Misalign
At the heart of this crisis lies a profound misalignment between what we're told to value and what actually sustains human flourishing.
Achievement itself isn't the problem. The problem emerges when achievement becomes disconnected from meaning, purpose, and well-being.
When work values conflict with personal values, even high achievement leads to dissatisfaction and burnout. The outward markers of success – promotions, wealth, recognition – provide diminishing returns of actual satisfaction when they come at the cost of health, relationships, and purpose.
We've confused the scoreboard with the game.
A powerful shift occurs when high achievers begin asking different questions. Moving from "How can I prove my worth?" to "How can I live my values?" transforms their relationship with achievement and restores a sense of peace and purpose.
The Industries Fueling Burnout
Certain sectors have become particularly effective at manufacturing burnout. Tech, finance, wellness, and creative industries have embedded hustle culture into their DNA.
The tech industry's "move fast and break things" ethos glorifies sleepless nights and all-consuming work. Finance rewards those willing to sacrifice everything for the next deal.
Even the wellness industry, ironically, often promotes hustle culture under the guise of "optimization."
These industries don't just tolerate burnout – they celebrate its precursors. Working weekends becomes a badge of honor. Skipping vacation becomes a sign of commitment. Exhaustion becomes proof of dedication.
What appears as ambition on the surface often masks unmet needs, trauma, or internalized beliefs about worth, safety, and success. The highest achievers are frequently running from something, not just toward something.
Redefining Achievement
If high achievement has become our new rock bottom, how do we climb out?
The answer isn't to abandon ambition or lower our standards. It's to redefine what achievement means in a sustainable, human-centered way.
This redefinition starts with recognizing that true achievement includes sustainability. Any success that destroys the person achieving it isn't success at all – it's a pyrrhic victory.
Sustainable achievement requires three elements missing from our current model:
First, boundaries that protect our fundamental needs for rest, connection, and meaning. These aren't luxuries to be sacrificed for success – they're the foundation that makes success possible.
Second, metrics that capture well-being alongside output. When we measure only productivity, we optimize for burnout. When we measure sustainable productivity, we optimize for lasting contribution.
Third, communities that value the whole person, not just their achievements. We need workplaces, families, and social circles that see our humanity as primary and our output as secondary.
The Systemic Challenge
Individual changes matter, but they're insufficient. The burnout economy is a systemic problem requiring systemic solutions.
Organizations must recognize that burnout isn't a personal failure but an organizational one. When a company's highest performers consistently burn out, the problem isn't with the performers – it's with the performance expectations.
Economic policies must acknowledge the hidden costs of burnout culture. The trillion-dollar productivity loss from mental health issues isn't an inevitable cost of doing business – it's a preventable waste.
Cultural narratives must evolve beyond equating worth with output. We need stories that celebrate sustainable success, meaningful contribution, and balanced achievement.
The Path Forward
We stand at a crossroads. We can continue treating high achievement as a path to burnout, or we can reimagine achievement itself.
This reimagining begins with a simple question: What if success included sustainability? What if we measured achievement not just by what we accomplish, but by how we accomplish it and whether we can continue accomplishing it?
The most hopeful sign is that this conversation is happening at all. A decade ago, burnout was barely acknowledged. Today, it's recognized as a global crisis.
The highest achievers – the very people most trapped in the burnout economy – are increasingly questioning the bargain they've made. They're seeking ways to maintain excellence without sacrificing well-being.
This questioning isn't weakness. It's the beginning of a more mature, sustainable relationship with achievement – one that recognizes human limitations not as obstacles to overcome but as realities to respect.
Beyond the Burnout Economy
The burnout economy isn't inevitable. It's a choice we've made collectively, and it's a choice we can unmake.
We can build workplaces that value sustainable performance over heroic burnout. We can create economic systems that measure success in human terms, not just financial ones. We can foster cultures that celebrate rest as much as hustle.
The path beyond the burnout economy starts with recognizing a fundamental truth: When achievement becomes our rock bottom, something has gone deeply wrong with how we define achievement.
The solution isn't to achieve less. It's to achieve differently – in ways that sustain rather than deplete us, that connect rather than isolate us, that serve our values rather than replace them.
This isn't just better for our well-being. It's better for our work. Sustainable achievement produces better results over time than burnout-inducing sprints ever could.
We've built a world where success destroys us. Now we must build something better – a world where true success includes the ability to succeed again tomorrow, and the day after, and all the days that follow.
That's an achievement worth striving for.
What do you think?
Hedi Schaefer - Coach, Author, Speaker - inquiries at hedi@hedischaefer.com
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