How to Build an Authentic Brand by Trusting Your Creative Process

Discover how slowing down, reconnecting with identity, and trusting your creative voice can leads to a powerful way of building an authentic brand. Insights from the ChangeLiscious podcast.

Build an Authentic Brand with Brian Tam

Are you feeling stuck in building an authentic brand — even while doing everything right? You’re truly not alone.

In the latest episode of the ChangeLiscious podcast, I sat down with Brian Tam, a brand consultant known for his deeply human approach to business. What followed was a raw, thought-provoking conversation about identity, creativity, and how we often silence our best ideas by trying to fit into pre-cut marketing formulas.

Why Slowing Down is a Creative Superpower

In a world that celebrates speed, Brian makes the case for creative slowness. When we rush to be “concise,” we often lose the nuance and depth that make ideas actually resonate.

“We want short, concise answers… and so we end up being boring as a side effect.” — Brian

Identity Is Your Brand

Many entrepreneurs try to separate who they are from what they offer. Brian challenges this, saying that branding rooted in your real identity is the only kind that lasts — and creates meaningful impact.

We talked about:

How to build a brand that reflects your real values
Letting go of the “perfect elevator pitch” mindset
Why your voice — slow, imperfect, evolving — is your greatest asset

Practical Tips from the Episode:

Start with your story: Where does your work really come from?
Don’t rush clarity — interact with your users and allow to get clear in the process.
Be authentic and become more of it daily.