The Embodied Entrepreneur: Why Innovation Isn’t Theory — It’s Lived

Hedi
Jun 12
3 min read

Updated: Jun 13

By Hedi Schaefer | Change_liscious Podcast

In a world obsessed with strategies, hacks, and 10-step formulas for success, what if the real edge of innovation lies not in theory — but in embodiment?

Welcome to a new conversation on entrepreneurship. One where your energy, values, and lived experience become the most powerful business tools you own.

In this week’s episode of the Change_liscious podcast, I sit down with Linda Armbruster, innovation strategist, founder, of BlueMorrow, mother of four, dinner-party curator, at Vino e Vida and unapologetic doer — to talk about what it really takes to create in times of change.

Meet Linda Armbruster: The Innovator Who Lives What She Teaches

Ten years ago, Linda launched her first innovation consultancy solo. No cofounders. No playbook. Just a clear drive to create meaningful change inside companies that had lost their creative spark.

Fast forward to today, she’s back in the entrepreneurial game — this time with three cofounders, a thriving family, and a vision that goes beyond buzzwords.

She doesn’t just talk innovation. She lives it.

“If it works, it does. If it doesn’t, it doesn’t. Move on.”– Linda Armbruster

This episode is a real look behind the scenes of modern entrepreneurship — the kind that’s not filtered through highlight reels or LinkedIn gloss. It’s about trusting your process, staying curious, and never letting anything go to waste. Ever!

What You’ll Learn in This Episode:

✅ The Essential Shifts to Embody Entrepreneurship — without burning out

✅ How Linda balances creation + family (without pretending it’s easy)

✅ Why your internal energy is your most strategic business tool

✅ How to recharge in a world that rewards overdrive

✅ What innovation consultancies really do behind the scenes

✅ Why purpose isn’t a brand word — it’s a personal compass

The Future of Innovation Is Embodied

Let’s be clear: embodiment isn’t about slowing down — it’s about showing up fully.

Entrepreneurship isn't just about building the next thing. It's about becoming the next version of yourself — more aware, more aligned, and more alive. Linda’s story is proof that you don’t have to sacrifice your health, your family, or your truth to create something great.

You just have to be brave enough to live it fully.

Don’t Miss This Episode If You’re…

Building a business during a big life transition
Ready to lead from alignment, not adrenaline
A founder, consultant, or creative leader craving more depth in your work
Curious about what it really takes to sustain momentum long-term
Done pretending clarity comes from hustle — and ready to embody what’s next

🎧 Listen now on ALL LINKS | Spotify, Apple, Youtube

entrepreneurship podcast, innovation consultancy, embodied leadership, female entrepreneurs, clarity in business, nervous system and success, creative leadership, work-life integration, mindful entrepreneurship

Let’s Keep the Conversation Going

💬 What does embodied entrepreneurship mean to you? Tag us @change_liscious or @hedi_schaefer and share your thoughts. Or drop your biggest takeaway below.